What is CleverTap Used For?
CleverTap is a leading customer engagement and retention platform, helping businesses deliver personalized, data-driven campaigns that improve user experience, engagement, and retention. With its focus on real-time analytics, customer lifecycle management, and omnichannel communication, CleverTap empowers businesses to understand their users and create tailored marketing strategies. Let’s explore what CleverTap is used for, its pricing structure, and why it stands out in the market.
Introduction to CleverTap
CleverTap was founded with the mission of helping brands build meaningful relationships with their customers. It provides a comprehensive suite of tools to engage users across their lifecycle—from onboarding to re-engagement and retention. CleverTap leverages behavioral analytics and AI-driven insights to deliver personalized, real-time interactions that meet users’ expectations.
With over 10,000 customers worldwide, including giants like Domino’s, Sony, and Vodafone, CleverTap has proven to be a game-changer for businesses in industries like e-commerce, gaming, media, FinTech, and travel.
What is CleverTap Used For?
1. Personalized Engagement
CleverTap enables businesses to deliver personalized content through various channels, including:
- Push notifications
- SMS
- Emails
- In-app messaging These channels help brands connect with users based on their preferences and behaviors.
- Example: Sending a personalized discount code to a user who abandoned their cart in an e-commerce app.
2. Real-Time Analytics
The platform provides detailed insights into user activity and campaign performance. Businesses can track metrics like:
- Daily Active Users (DAU)
- Retention rates
- Churn rates
- Revenue impact of campaigns
3. Customer Retention
CleverTap’s tools for lifecycle management allow businesses to:
- Onboard new users with welcome campaigns.
- Re-engage inactive users with timely notifications.
- Reward loyal customers to maintain long-term relationships.
4. User Segmentation
CleverTap helps businesses segment their users based on behaviors, location, demographics, and preferences. This targeted approach increases the relevance and success of marketing campaigns.
5. Predictive Analytics
With AI and machine learning, CleverTap predicts user behaviors, such as potential churn or purchase likelihood. This allows businesses to act proactively to retain or upsell users.
6. Omnichannel Campaigns
Businesses can create synchronized marketing campaigns across platforms like web, mobile, and social media. This ensures consistency in messaging and better customer engagement.
CleverTap Pricing: Flexible and Scalable
CleverTap’s pricing model is designed to cater to businesses of all sizes, from startups to enterprises. It focuses on scalability and customization, ensuring that companies pay only for the features they need and the scale they operate at.
Components of CleverTap Pricing
- Monthly Active Users (MAUs):
- Pricing is based on the number of unique users interacting with the app monthly.
- Costs increase with higher MAUs, making it scalable as businesses grow.
- Engagement Volume:
- Additional charges apply for the number of messages or campaigns sent through the platform.
- Feature Add-Ons:
- Advanced features like predictive analytics, A/B testing, and geotargeting may come at an additional cost.
- Basic Plans:
- Starting at $99 per month, these are ideal for small businesses or startups looking to explore CleverTap’s core functionalities.
- Enterprise Plans:
- For businesses requiring advanced capabilities, enterprise-level plans offer tailored solutions. Pricing is available on request after evaluating the specific needs of the company.
- Free Trial:
- CleverTap provides a 14-day free trial to help businesses test its functionalities before committing to a subscription.
How CleverTap’s Pricing Compares to Competitors
When compared to other customer engagement platforms, CleverTap’s pricing is competitive given its robust feature set.
| Platform | Starting Price | Focus |
|---|---|---|
| CleverTap | $99/month | Real-time analytics, omnichannel campaigns |
| Salesforce Marketing Cloud | $1,250/month | Enterprise CRM and AI-driven marketing |
| Braze | Custom pricing | Dynamic content personalization |
| MoEngage | ~$999/month | Lifecycle marketing and campaign automation |
CleverTap’s flexibility in offering tailored plans makes it a cost-effective choice for companies seeking advanced engagement tools without committing to a one-size-fits-all model.
Why Businesses Use CleverTap
- Enhanced User Engagement: CleverTap’s personalized messaging ensures users feel valued, driving higher engagement rates.
- Data-Driven Decisions: Real-time analytics and predictive insights allow businesses to fine-tune their strategies.
- Scalability: Whether you’re a startup or an enterprise, CleverTap’s pricing and features scale to your needs.
- Improved Retention: Lifecycle management tools and predictive analytics help retain users and reduce churn.
Conclusion
CleverTap is used for streamlining customer engagement, driving retention, and improving user experiences through data-driven marketing strategies. With features like real-time analytics, omnichannel campaigns, and predictive analytics, CleverTap offers unmatched value to businesses aiming to build stronger customer relationships.
Its pricing model ensures flexibility, allowing businesses to start small and scale as needed. For any business looking to optimize customer engagement strategies, CleverTap is an investment worth considering.
